If you want to grow your Instagram account, you also have to expect setbacks. To welcome several thousand followers overnight is extremely rare.
As with most things in life, the number of your subscribers has a natural ups and downs that eventually settle down. However, if the number above your feed gets smaller and smaller, even though you lovingly take care of your profile, something goes awry.
In this article, we'll talk about a few reasons that may be responsible for reducing your reach.
Lose Followers: A completely normal phenomenon
Growing your own Instagram profile is similar to dieting: the healthiest thing is not to let the numbers drive you crazy.
Just as body weight naturally varies, so does your follower rate. So it can happen that you dedicate a whole day exclusively to Instagram, posts comments, a call-to-action sets and in the end the day actually have even fewer subscribers than before.
Since followers are ideally real people (not bots), there will always be this movement. For that reason, you should be aware that even stagnation or decline will not be the end of your Instagram career. Often, all you need to overcome such a "plateau" is a bit of patience.
There are many reasons for a decline in your subscribers, which you unfortunately can not influence. However, if you're convinced it's up to you, you can try out some of our suggestions below.
Reason 1: You are not following back
Most likely you are not the only one who wants to earn more followers. Basically, just about everything on the visual platform revolves around attracting more viewers.
So it can happen again and again that some users take relatively dishonest ways - and you do not follow out of interest in your profile. Instead, the subscription should provoke you to return the favor. If you do not follow, you will not be followed.
Some users even go so far as to withdraw their subscription immediately, whether or not you withdraw. In such cases, the decline can not really prevent. The only thing you can do is to use an app that displays your "unfollower" - and annoy you a little bit about it.
Anyway, these subscribers will not come back anyway.
Reason 2: The account has been deleted
As with subscribers who just want to get a subscription back, you can not influence disabled accounts. Either, the user deletes his account himself, or violates Instagram's policies and is removed.
In both cases you just have to accept that your follower number has become a bit lower. It's also possible to watch every now and then when Instagram deletes a whole series of fake accounts at the same time. Official features like these are often seen on other users' posts - if just about everyone complains about losses, it's probably the serial deletion of accounts.
If you are unlucky enough that your followers are largely bots and other fake profiles, such a move can make a dramatic difference. However, in such a situation, you should be aware that they were not real people who chose not to like you anymore.
So you could not expect any real interaction from these followers.
Reason 3: You post too often
Regularity is a very important feature when it comes to the success of social media profiles. But also for regularity there are rules. For a growing Instagram account, this should constantly be filled with valuable content - but not more than twice a day.
Of course, there are also accounts that do not care about this unwritten rule and post twelve photos at once after two weeks of abstinence, but this is a rather risky game.
This is clear when you put yourself in the position of your followers: Unsuspecting you scroll down your start page, until you suddenly jumps to a post office with garden furniture. And another one. And another one. And another one. Frustrated by the lack of variety in your newsfeed and mostly in spite of you calling up the profile of the manufacturer and typing resolutely on "Undo".
Nobody wants to be bombarded with information. Especially not if they should also be sales-promoting. So if you want your followers to look forward to your posts instead of being annoyed with them, you should keep them waiting. Even if you have shot a whole collection of great photos on the weekend that you want to show the world all at the same time.
In such a case, it makes more sense to create a gallery or split the photos over several days. It's also easier to maintain the regular updates.
Reason 4: You post too rarely
One to two posts a day on Instagram count as optimum, so to speak, the "golden mean". A maximum of two posts a day will not make your followers literally tired, but will not let your account fall into oblivion.
Also, regular posting has another advantage: If you wait a very long time for the next post and hope to catapult you right back into the hearts of your neglected subscribers, you can be bitterly disappointed. Those who do not want to hear about themselves for a long time actually take a risk with a post instead of pushing their followers upwards. If your posts eventually disappear from the users' feed, your account will also become irrelevant.
The fact that Instagram users actually visit a profile again and again to look at older content is very exotic. Do you share after a long abstinence then so a contribution, you do not remind your subscribers how much they liked you. Much higher is the likelihood that you no longer have any connection with you and wonder what your posts make on your own homepage.
The logical consequence: the "unseat" button. Alternatively, you remind your users with a sign of life from months of sinking just because they wanted to undo you anyway longer. So making yourself so scarce is bad, no matter how you apply it.
Reason 5: You are not interacting with your subscribers
Imagine, you make someone an honest compliment and get no reaction. Unsolicited compliments are not a matter of course, which is why, even if we are serious about them, we like to get an answer.
After all, nobody is forced to say nice things - you do it because you want to see joy. Of course, the same applies online. Whether comments or direct messages: For a successful account on Instagram you should always make an effort to respond to your followers too.
After all, real interactions on Instagram are a very valuable asset. Usually a half-hearted tap on the "Like" button is the highest of emotions. So it is no wonder that the inhibition threshold to disassociate falls if you do not respond to news. Not only does this seem rude, it also makes you lose interest in your contributions.
Reason 6: The quality of your post is bad
In the meantime, virtually every mobile phone shoots crisp photos. At the same time, editing photos is easier than ever thanks to Instagram itself and many other photo apps. Those who still blur, post dark photos on Instagram, almost provoke their followers to cancel the subscription.
In particular, if you can fix strong quality differences between your photos. After a series of good photos, an unfortunate post is often an invitation to unseat. Of course snapshots also have their advantages - and can even be used for growth through storytelling .
However, with the introduction of the Instagram stories, the focus has shifted: Spontaneous images belong more in the 24 hours disappearing story, the feed, however, should be kept as neat as possible.
Reason 7: Your followers do not know what they are getting
Who comes for skin care, would like to get skin care. For example. Of course, some reasonably related posts are a nice change, but you should not hope that the followers of your beauty blog will be as interested in car racing.
The most successful profiles on Instagram are those that cover a niche - and not all at the same time. A loss of your followers can therefore be partially attributed to the fact that you give them what they expected.
However, if you have different interests or sometimes want to share private posts, you may want to think about another profile instead of creating your existing mess.
Reason 8: You do not tell much
Although Instagram is primarily a visual platform, it also remains a social network. It is not surprising that the most successful profiles are for the most part those that also represent the character of the person.
If you only post beautiful photos without writing a description, you may be in better hands in a pure photo community. At the same time images say more than a thousand words, but not everything. Often a description is needed so that your followers can arrange a photo.
Even if you believe that your intentions are obvious, they are mostly not. That's why disconnected pictures, which you do not say anything about, often lead directly to the "unseat" button.
Reason 9: You try it too much
Similar to the frequency of your posts, there is also a healthy measure for promo and phrases. In the course of time, an influential writer has developed among influencers and those who want to become them.
Often immaculate images contain long stories about self-love and motivation, peppered by numerous emojis and based on a mountain of hashtags. Not infrequently, such contributions also begin with a seemingly random question to the followers, which should boost the commitment.
As artificial as the platform is, it's easy to exaggerate. Even if you've evaluated thousands of profiles and developed the seemingly perfect strategy for Instagram, you should try to stay authentic. Especially the youth can be easily scared off, if companies want to approach them by force.
For example, if you are unfamiliar with teenage language, do not use it too much. Also too many emojis are noticeable. Or too much advertising. A successful Instagram profile lives from healthy proportions. So that your followers stay with you for a longer time, you should take them on an exciting journey - not only in the roundabout.
Reason 10: The error lies with Instagram
Whether you lose followers is not only dependent on your subscribers and yourself. Even Instagram as a platform can occasionally be to blame for your number of followers falling rapidly . For example, in the history of the social network, mistakes have often occurred that left users frustrated and at a loss.
Sometimes it happens that accounts are thrown spontaneously by Follower listen, although they did not want to undo. Then again, there are errors in which some buttons are not usable - and the accidental removal succeeds, but again do not follow.
Not always, when the number of your subscribers drops suddenly, you have to rethink your content. Sometimes problems also come from above.
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